PitchMagic

Mixpanel pitch deck (2014)

Mixpanel's 2014 pitch deck is the 12-slide deck behind its $65M Series B, led by Andreessen Horowitz at an $865M valuation. Co-founder Suhail Doshi published it in December 2014 with the most sensitive numbers blacked out. Founders study the Mixpanel pitch deck because it shows how short a growth-stage deck can be when the story is one clear problem and a page of sales metrics.

Company
Mixpanel
Year
2014
Round
Series B
Raised
$65M
Slides
12
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Deck © Mixpanel. Shared for learning, credited to slideshare.net.

What's in the Mixpanel pitch deck

All 12 slides, in order.

  1. Mixpanel pitch deck, slide 1: Cover

    Slide 1 · Cover

    The Mixpanel logo on a blue background, and nothing else.

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  2. Mixpanel pitch deck, slide 2: Problem 1

    Slide 2 · Problem 1

    Most of the world will make decisions by guessing or using their gut, and they will be either lucky or wrong.

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  3. Mixpanel pitch deck, slide 3: Problem 2

    Slide 3 · Problem 2

    Companies on mobile and web measure shallow metrics like page views and installs, and it is hard to be more sophisticated.

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  4. Mixpanel pitch deck, slide 4: Solution

    Slide 4 · Solution

    Mixpanel has built analytics software for product and marketing teams, and plans to build software for sales and finance next.

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  5. Mixpanel pitch deck, slide 5: Mission

    Slide 5 · Mission

    Help the world learn from its data.

  6. Mixpanel pitch deck, slide 6: Competitive Advantage

    Slide 6 · Competitive Advantage

    In 2010 Mixpanel built an analytics database engine to answer questions existing technology could not, which it calls the reason it is winning.

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  7. Mixpanel pitch deck, slide 7: Monthly Recurring Revenue

    Slide 7 · Monthly Recurring Revenue

    An MRR chart from September 2012 to September 2014 with the axis values blacked out, plus 405% growth from September 2011 to 2012 and the later growth rates hidden.

  8. Mixpanel pitch deck, slide 8: Sales KPIs

    Slide 8 · Sales KPIs

    A list of sales metrics with most numbers redacted. What remains includes 26% of new customers touched by sales, 5 quota-carrying reps at the start of 2014 growing to 33, 63 reps targeted for 2015, and a sales payback of about 6 months.

  9. Mixpanel pitch deck, slide 9: Marketing

    Slide 9 · Marketing

    Most leads come organically, the best programs are freemium usage, support, PR and education, and an August snapshot of $83K in marketing spend.

    How to write this slide
  10. Mixpanel pitch deck, slide 10: 2015/2016 Expansion Plan

    Slide 10 · 2015/2016 Expansion Plan

    Triple sales headcount, grow the customer success team to cut churn, hire a CFO, HR lead and CMO, double headcount every 6 to 9 months, and expand to New York in 2015 and abroad in 2016.

  11. Mixpanel pitch deck, slide 11: Competition

    Slide 11 · Competition

    A two-by-two of free versus paid and startups versus incumbents, with Flurry, Google Analytics, Omniture and paid startups like KISSmetrics, Localytics and Amplitude.

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  12. Mixpanel pitch deck, slide 12: Financing History

    Slide 12 · Financing History

    Four earlier rounds, $15K from Y Combinator in 2009, $500K and $1.25M seed rounds, and a $10.25M Series A from Andreessen Horowitz in 2012.

What the Mixpanel deck does well

  • Slides 2 to 5 state the problem, the solution and the mission in four slides of one sentence each, so the pitch is clear before a single chart appears.
  • Slide 8 gives the sales numbers a Series B investor checks first, rep count, share of customers touched by sales and payback period, in a plain list.
  • Slide 10 turns the money into concrete moves, such as tripling sales headcount and opening New York in 2015, instead of a generic use of funds chart.

What founders can learn from it

  • If you share your deck publicly, black out the sensitive numbers the way Mixpanel did on slides 7 to 10 rather than not sharing it at all.
  • At a later stage, spend your slides on how growth works, like the sales and marketing pages on slides 8 and 9, not on market size.
  • Name your technical edge and when you built it. Slide 6 dates Mixpanel's database engine to 2010, which tells investors the lead is years old.

Questions about the Mixpanel pitch deck

How much did Mixpanel raise with this deck?
Mixpanel raised a $65M Series B in December 2014, led by Andreessen Horowitz, at an $865M valuation.
How many slides are in the Mixpanel pitch deck?
The Mixpanel pitch deck has 12 slides.
Why are numbers blacked out in the Mixpanel pitch deck?
Mixpanel redacted its most sensitive figures, such as revenue, growth rates and churn, before publishing the deck. The slide structure and the remaining numbers are intact.
Is the Mixpanel pitch deck real?
Yes. Co-founder Suhail Doshi uploaded it to SlideShare in December 2014, and Mixpanel wrote about it on its own blog.

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