PitchMagic

Tinder pitch deck (2012)

Tinder's 2012 pitch deck is the original Matchbox deck, made inside IAC's Hatch Labs before the app was renamed Tinder. The Tinder pitch deck was not used for an outside funding round. Founders study it because it explains a product in ten slides with one character, one problem and a few app screens.

Company
Tinder
Year
2012
Round
Incubator
Slides
10
Type
Incubator deck

ⓘ This deck was made inside IAC's Hatch Labs incubator, not for an outside funding round.

Download the Tinder pitch deck (PDF)Get your own deck reviewed

Deck © Tinder. Shared for learning, credited to pitches.ai.

What's in the Tinder pitch deck

All 10 slides, in order.

  1. Tinder pitch deck, slide 1: Cover

    Slide 1 · Cover

    The cover says "MatchBox, the flirting game".

  2. Tinder pitch deck, slide 2: Meet Matt

    Slide 2 · Meet Matt

    The deck introduces one user, Matt, with a photo.

  3. Tinder pitch deck, slide 3: The moment

    Slide 3 · The moment

    Matt sees a girl he likes at a party but, like most people, won't go over to say hello.

  4. Tinder pitch deck, slide 4: Problem

    Slide 4 · Problem

    The problem is named in big letters, fear of rejection.

  5. Tinder pitch deck, slide 5: Solution

    Slide 5 · Solution

    The app lets you like people around you and connects you only if they like you too, with Facebook sign-in.

  6. Tinder pitch deck, slide 6: Like or Not

    Slide 6 · Like or Not

    A screen shows one profile with friends and interests in common and two buttons, Like and Not.

  7. Tinder pitch deck, slide 7: Matches

    Slide 7 · Matches

    A screen lists the people who liked you back.

  8. Tinder pitch deck, slide 8: Messages

    Slide 8 · Messages

    A screen shows Matt and his match chatting after they connect.

  9. Tinder pitch deck, slide 9: Under the hood

    Slide 9 · Under the hood

    Relevance comes from location via WiFi, mutual liking, shared interests and friends in common.

  10. Tinder pitch deck, slide 10: Revenue

    Slide 10 · Revenue

    Money would come from in-app purchases like $1 per new match after two free ones, virtual gifts and paying to rank higher.

What the Tinder deck does well

  • Slides 2 to 4 tell the problem as a short story about one person, which is easier to remember than a market statistic.
  • Slide 4 names the real problem in three words, fear of rejection, and the product answers exactly that.
  • Slides 6 to 8 walk through the app in the order a user would see it, so the idea is clear without explanation.

What founders can learn from it

  • Tell your problem through one specific user in one specific moment.
  • Name the emotional problem, not just the functional one, if that is what really stops people.
  • Show the product as a short sequence of real screens instead of describing features.

Questions about the Tinder pitch deck

How many slides are in the Tinder pitch deck?
The Tinder pitch deck has 10 slides.
What's in the Tinder pitch deck?
It opens with the MatchBox name, tells the story of Matt who is too scared to say hello, and names fear of rejection as the problem. Then it shows the app screens, the relevance signals, and ideas for revenue.
Was the Tinder pitch deck used to raise money?
No. This deck was made inside IAC's Hatch Labs incubator, not for an outside funding round.
What was Tinder originally called?
In this deck the app is called MatchBox, described as "the flirting game". It was renamed Tinder later.
Can I download the Tinder pitch deck?
Yes. The full Tinder pitch deck is free to download as a PDF on this page.

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