PitchMagic

Aircall pitch deck (2020)

Aircall's 2020 pitch deck was used in the $65M Series C for its cloud phone system for sales and support teams. The Aircall pitch deck is a clean SaaS story. It frames the problem, shows how the product combines three old categories, then proves it with retention, cohorts and market size in 13 slides.

Company
Aircall
Year
2020
Round
Series C
Raised
$65M
Slides
13
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Deck © Aircall. Shared for learning, credited to alexanderjarvis.com.

What's in the Aircall pitch deck

All 13 slides, in order.

  1. Aircall pitch deck, slide 1: Cover

    Slide 1 · Cover

    The Aircall logo on a green background.

  2. Aircall pitch deck, slide 2: Ambition

    Slide 2 · Ambition

    The goal is to build the integrated voice platform that replaces phone systems.

  3. Aircall pitch deck, slide 3: Problem

    Slide 3 · Problem

    Email, chat, docs and infrastructure all have modern tools like Gmail, Slack, Dropbox and AWS, but phone calls do not.

  4. Aircall pitch deck, slide 4: Current options

    Slide 4 · Current options

    Customers pick between cloud phone systems, contact center software and CRMs, and each has clear gaps.

  5. Aircall pitch deck, slide 5: Solution

    Slide 5 · Solution

    Aircall takes the strengths of all three models in one product.

  6. Aircall pitch deck, slide 6: Why customers buy

    Slide 6 · Why customers buy

    Caller insights pull context from other software into each call.

  7. Aircall pitch deck, slide 7: Integrations

    Slide 7 · Integrations

    The product connects to tools like Salesforce, HubSpot, Zendesk, Intercom, Shopify and Slack.

  8. Aircall pitch deck, slide 8: Ecosystem

    Slide 8 · Ecosystem

    A chart shows integrations climbing from 2015 to over 60 by the end of 2019.

  9. Aircall pitch deck, slide 9: Growth engines

    Slide 9 · Growth engines

    Three go-to-market engines are in place, indirect sales, outbound sales and inbound marketing, with LTV/CAC above 3 to 1.

  10. Aircall pitch deck, slide 10: Retention

    Slide 10 · Retention

    Gross retention is 87% and net retention is 135%+.

  11. Aircall pitch deck, slide 11: Cohorts

    Slide 11 · Cohorts

    ARR by quarterly cohort stacks up steadily from 2015 to 2019.

  12. Aircall pitch deck, slide 12: Market

    Slide 12 · Market

    Aircall sizes an $80Bn market, $70Bn of legacy on-prem systems and $10Bn in cloud growing 20 to 25% a year.

  13. Aircall pitch deck, slide 13: Thank you

    Slide 13 · Thank you

    A closing slide with the logo and aircall.io.

What the Aircall deck does well

  • Slide 3 makes the problem obvious with one row of logos, every business tool got rebuilt except the phone.
  • Slides 4 and 5 map the three existing options and then show Aircall keeping the best parts of each, which makes positioning easy to follow.
  • Slide 10 leads with two retention numbers, 87% gross and 135%+ net, which is what growth-stage SaaS investors check first.

What founders can learn from it

  • Show the problem as a pattern people already accept, then point at the one spot the pattern missed.
  • Map the categories your buyer compares you against and say plainly what each one lacks.
  • Once you have paying customers, put retention and cohort charts in the deck, even simple ones.

Questions about the Aircall pitch deck

How many slides are in the Aircall pitch deck?
The Aircall pitch deck has 13 slides.
What's in the Aircall pitch deck?
It goes from ambition and problem to the three existing options and Aircall's solution. It then covers integrations, growth engines, retention, cohorts and market size.
How much did Aircall raise with this deck?
Aircall raised $65M in its Series C in 2020.
What market size did Aircall claim?
The deck sizes an $80Bn market, with $70Bn in legacy on-prem phone systems and $10Bn in cloud systems growing 20 to 25% a year.
Can I download the Aircall pitch deck?
Yes. The full Aircall pitch deck is free to download as a PDF on this page.

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