WeWork pitch deck (2014)
WeWork's 2014 pitch deck is the Series D growth round deck from October 2014, when the company had 15,000 members across seven cities. It sells shared offices by the desk as a community and a tech platform, not a real estate business. Founders study the WeWork pitch deck for its unit economics slides and for how it frames a physical business as a network.
- Company
- WeWork
- Year
- 2014
- Round
- Series D
- Slides
- 36
Deck © WeWork. Shared for learning, credited to pitches.ai.
What's in the WeWork pitch deck
All 36 slides, in order.
Slide 1 · Cover
A photo of a Do What You Love sign with the WeWork logo and October 2014.
Slide 2 · Company Overview
Founded in 2010 in New York, 220 employees, 20 locations in seven cities, 15,000 members, $628 average monthly revenue per member and 99% occupancy at mature locations.
Slide 3 · Space as a Service
The pitch in five lines covering what WeWork does, the macro trends, the ecosystem, the market and its first mover lead.
Slide 4 · Millennials
Four photos showing a workforce that is tech enabled, entrepreneurial, community driven and used to sharing.
Slide 5 · Fundamental Shifts
Community, city clustering and sharing are changing how people work and live, with examples like Facebook, Airbnb and Uber.
Slide 6 · Work Is Changing
Independent workers grow from 30% of the US workforce in 2008 to a projected 40% by 2020, with 470,000 new businesses a month.
Slide 7 · New Ecosystem
WeWork as three layers, which are space, community and services.
Slide 8 · The WeWork Effect
A loop diagram where more community activity brings more members and more locations, which in turn brings better landlord deals.
Slide 9 · Technology
Proprietary software used to design, build and run the spaces.
Slide 10 · First Mover
A map with 14,400 US members and 600 international members across cities like New York, San Francisco and London.
Slide 11 · Unit Economics
A table of every location by opening date showing near 100% occupancy and average margins above 40%.
Slide 12 · Growing Rapidly
A chart of monthly revenue showing 200% growth in 2014 and 225% growth planned for 2015.
Slide 13 · Member Base
Member logos grouped by company size, from small startups to large companies like Microsoft and Coca Cola.
Slide 14 · Value for Members
A WeWork desk costs $7,800 a year against $10,350 for a standard office lease, a 25% saving.
Slide 15 · Value for Landlords
WeWork compares itself to Whole Foods in retail, raising the value of the buildings it leases, shown building by building.
Slide 16 · Landlord Partners
Logos of the large real estate owners WeWork works with.
Slide 17 · Pipeline
80 open and pipeline locations in 16 key markets, adding up to room for about 61,800 members.
Slide 18 · Capital Efficiency
Net capital spend per member falls from $7,300 in 2013 to a planned $3,000 in 2015 as landlords pay more of the build out.
Slide 19 · US Opportunity
A table sizing the US market city by city, based on workers at small companies.
Slide 20 · Membership Profile
Charts of members by industry, age, what they did before WeWork and company size.
Slide 21 · Mobile App
App screens for checking in guests, ordering lunch, messaging members and signing up for services.
Slide 22 · Mobile Usage
Year to date, members are up 122%, monthly app users up 650% and repeat users up 850%.
Slide 23 · Social Features
Planned features include routing member requests to people who can help, swipe style member matching and public profiles.
Slide 24 · Services
Partner services grouped by productivity, wellness, efficiency and growth, from health care to cloud credits.
Slide 25 · Services Demand
Qualified leads for the health care partner grew 5x after it was added to the app.
Slide 26 · Services Revenue
Membership grows from 16,300 in 2014 to 92,000 in 2016 as services revenue per member grows from $28 to $75.
Slide 27 · WeWork Everywhere
A membership for people outside the buildings, offering community, curated services and space on demand.
Slide 28 · WeLive
A title slide for WeLive, the move into housing.
Slide 29 · WeLive Concept
The same space, community and services model applied to apartments.
Slide 30 · WeLive Savings
WeLive costs $21,600 a year against $33,800 for a standard apartment, a 36% saving.
Slide 31 · Landlord Funding
Two planned buildings in Washington DC and New York where landlords put up $31.8M and $60.4M.
Slide 32 · Urban Campuses
A planned campus at the Brooklyn Navy Yard designed, occupied and managed by WeWork.
Slide 33 · WeLive Opportunity
A table sizing the US housing market for WeLive city by city.
Slide 34 · Five Year Forecast
Key assumptions and an income statement projecting revenue and profit from 2014 to 2018.
Slide 35 · Leadership
Cofounders Adam Neumann and Miguel McKelvey, the leadership team and the board of directors.
Slide 36 · Closing
A photo of members working in a WeWork space.
What the WeWork deck does well
- Slide 2 puts the most important facts on one page, including members, locations, revenue per member and occupancy.
- Slide 11 shows the numbers for every single location, so an investor can check that the margins hold across cities and not just on average.
- Slides 14 and 15 show why both sides win, members save 25% and landlords get more value from their buildings.
What founders can learn from it
- Put a key facts slide near the front so an investor sees the business in 30 seconds.
- Show unit economics at the level of one store, one customer or one cohort, not just the company total.
- If you run a marketplace or have partners, show what each side gets out of the deal in plain numbers.
Questions about the WeWork pitch deck
- How many slides are in the WeWork pitch deck?
- The WeWork 2014 pitch deck has 36 slides.
- What's in the WeWork pitch deck?
- It opens with company facts and the space as a service idea, then covers trends in how people work, the network effect, unit economics, growth, members, landlords and the pipeline. The second half covers the mobile app, services revenue, WeWork Everywhere, WeLive housing, a five year forecast and the leadership team.
- How many members did WeWork have in 2014?
- The deck shows 15,000 members as of October 31, 2014, across 20 locations in seven cities.
- What round was the WeWork 2014 deck for?
- It was used for WeWork's Series D, a growth round, in 2014.
- Can I download the WeWork pitch deck?
- Yes. The full WeWork pitch deck is available as a free PDF on this page.
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