Monzo pitch deck (2017)
Monzo's 2017 pitch deck is the 15-slide investment deck the app-based bank posted on Crowdcube for its March 2017 crowdfunding round. The round raised £2,392,840 from 6,484 people at an £84.75M pre-money valuation, as part of a £22M raise. Founders study the Monzo pitch deck because it was written for thousands of retail investors and customers, not a few VCs, and it reads that way.
- Company
- Monzo
- Year
- 2017
- Round
- Crowdfunding
- Raised
- £2.4M
- Slides
- 15
ⓘ Deck for a retail crowdfunding round.
Deck © Monzo. Shared for learning, credited to crowdcube.com.
What's in the Monzo pitch deck
All 15 slides, in order.
Slide 1 · Cover
The Monzo logo and Investment Overview over a photo of a crowd with confetti.
How to write this slide
Slide 2 · Vision
Monzo wants to provide a financial control centre to 1 billion people worldwide.
Slide 3 · Today
Monzo is a bank as smart as your phone, with a 30-second account opening, instant spending alerts, no foreign exchange fees and card freezing in one tap, next to a photo of the app and card.
Slide 4 · Growth
More than 120,000 people have a funded Monzo account, a chart rising through 2016, growth driven by word of mouth at zero cost per acquisition, and the £1M raised in 96 seconds in March 2016.
How to write this slide
Slide 5 · Customer metrics
120,000 cards with over £100M spent, 4.3 stars on the App Store, 60% of cards used at least weekly, £370 average monthly spend per active card, and 324 transactions a year per active user against a UK average of 115.
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Slide 6 · Marketplace bank
In the future Monzo wants to be a marketplace bank, connecting users to savings, lending and other providers through open APIs, shown with logos like TransferWise, Zopa and Funding Circle as examples of possible integrations.
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Slide 7 · Team
Ten people with photos and short bios, including CEO Tom Blomfield (co-founder of GoCardless), bankers from Lloyds and ABN AMRO, and investor director Eileen Burbidge of Passion Capital.
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Slide 8 · Viral growth
A waiting list, invites from users, golden tickets to skip the list, and sending and requesting money as the mechanics to reach the first million customers.
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Slide 9 · Community
Photos from the August 2016 Android launch and community numbers, 26.9K Twitter followers, 28.7K forum posts and 12K suggestions for the company's new name.
Slide 10 · Operating at scale
Fraud losses down more than 95% from a £40,000-a-week peak using machine learning, plans for credit scoring, and about 5,000 support queries a week, 99% through in-app chat.
Slide 11 · Technology
Core banking systems built from scratch on Go microservices, Kafka and Cassandra across three AWS availability zones, with 95% of the bank's software built in-house.
Slide 12 · Banking licence
Monzo received a UK banking licence with restrictions in August 2016, with a timeline from pre-application to launch and current accounts planned for the first half of 2017.
Slide 13 · Business model
Short term, Monzo will make money by lending out deposits without hidden fees. Long term, profit sharing and affiliate fees from third-party products.
How to write this slide
Slide 14 · Expansion
Europe through the UK licence, the US through sponsor banks, and Asia starting from Singapore, all depending on available capital.
Slide 15 · Close
Product, technology and regulation together let Monzo build a financial control centre for everyone in the world.
What the Monzo deck does well
- Slide 3 sells the product with four everyday moments, like being welcomed by your bank abroad instead of having your card blocked, which any retail investor can picture.
- Slide 5 compares Monzo users to a public benchmark, 324 transactions a year against a UK average of 115, so the engagement number means something.
- Slide 12 shows the licence timeline with a we are here marker, which answers the biggest risk for a young bank, regulation, in one picture.
What founders can learn from it
- Write for your actual reader. A crowdfunding deck is read by customers, so Monzo leads with what the app does for them on slide 3.
- Give engagement numbers context with a benchmark, as slide 5 does with the UK average, instead of listing raw counts.
- If your growth is organic, show the mechanics behind it, like the waiting list, invites and golden tickets on slide 8.
Questions about the Monzo pitch deck
- How much did Monzo raise on Crowdcube in 2017?
- Monzo raised £2,392,840 from 6,484 investors on Crowdcube in March 2017, at an £84.75M pre-money valuation. It set aside £2.5M for its community as part of a £22M total raise.
- How many slides are in the Monzo pitch deck?
- The 2017 Monzo investment deck has 15 slides.
- Is the Monzo pitch deck real?
- Yes. This is the investment deck Monzo published on its Crowdcube pitch page for the March 2017 round, and the file is still hosted by Crowdcube.
- How did Monzo plan to make money?
- Slide 13 says Monzo would make money in the short and medium term by lending out deposits, and in the long term mainly from profit sharing and affiliate fees on third-party products.
Get your deck reviewed the same way.
Comments on every slide, the words to change highlighted, and the 3 fixes that matter.
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