Facebook pitch deck (2004)
Facebook's 2004 pitch deck is really Thefacebook's media kit for advertisers, from when the site was a network for college students. The Facebook pitch deck was not used to raise money. Founders study it because it shows how a months-old product sold its audience with launch dates, usage numbers and press quotes.
- Company
- Year
- 2004
- Round
- Media kit
- Slides
- 26
- Type
- Advertiser deck
ⓘ This is a 2004 media kit for advertisers, not a fundraising deck. Facebook's early funding (Peter Thiel's $500K in 2004) wasn't raised with it.
Deck © Facebook. Shared for learning, credited to pitches.ai.
What's in the Facebook pitch deck
All 26 slides, in order.
Slide 1 · Cover
The cover reads "Facebook's original pitch deck, Media Kit, Spring 2004".
Slide 2 · Slide layout
A list of the deck's sections, from opening quote and solution to growth metrics, services and a closing quote. This version is a restyled template of the media kit.
Slide 3 · Opening quote
The Stanford Daily says students are skipping classes because of the Thefacebook craze.
Slide 4 · What it is
Thefacebook is an online directory that connects students, alumni, faculty and staff at colleges through their social networks.
Slide 5 · User profile
Each profile holds contact details, personal information, courses and a picture.
Slide 6 · Profile extras
Profiles automatically add links to school news about the user, their last AIM away message and last access location.
Slide 7 · Social networking
Users browse their school through a random social net, course rosters and an advanced search.
Slide 8 · Across schools
Users can also browse other schools' networks and add a friend list for each school.
Slide 9 · Expansion
Thefacebook launched at Harvard on February 4, 2004 and had spread to other schools by April 10, 2004.
Slide 10 · Ivy League
A table lists the launch date at each Ivy League school, from Harvard in February to Brown and Princeton in April 2004.
Slide 11 · Other schools
A second table lists launches at schools like Stanford, MIT, NYU, UC Berkeley and Duke.
Slide 12 · Expansion plan
The goal is more than 200 member schools by September 1, 2004.
Slide 13 · Audience
There are 15 million US college students with over $85 billion in purchasing power.
Slide 14 · Users by school
Of 70,000 students, 55% are at Ivy League schools and 45% at other schools.
Slide 15 · Users by role
87% of users are students, 11% alumni and 2% faculty and staff.
Slide 16 · Users by gender and age
Users are 48% men and 52% women, and 92% are aged 18 to 24.
Slide 17 · Site usage
65% of users visit daily, 95% monthly, and the site gets 3 million page views a day.
Slide 18 · Monthly traffic
Monthly traffic is 90 million page views, based on March 2004.
Slide 19 · Press quote
The Daily Pennsylvanian calls Thefacebook a new addiction.
Slide 20 · User growth
10,000 members joined in the first week of April 2004, and page views grow in line with users.
Slide 21 · Services
A section opener for online marketing services.
Slide 22 · Advertising
Brands can reach college students, alumni, faculty and staff with banners, links and contextual placements.
Slide 23 · Targeting
Ads can be targeted by school, degree, courses, class year, age, gender, interests, political views and more.
Slide 24 · Rates
Banner rates depend on scope, duration and targeting, with sizes like 468x60 and 120x240.
Slide 25 · Contact
Advertisers are asked to contact Eduardo Saverin, CFO, in Cambridge, MA.
Slide 26 · Closing quote
The Harvard Independent praises how many ways the site connects people.
What the Facebook deck does well
- Slides 10 and 11 list the exact launch date at each school, which proves fast spread better than any adjective could.
- Slide 17 leads with engagement, 65% of users visit every day, which is the number an advertiser cares about most.
- Slides 3, 19 and 26 use quotes from student newspapers as outside proof of demand.
What founders can learn from it
- When you are early, show engagement as a share of users, like daily visits, instead of only the total count.
- A dated list of launches or signups is simple and convincing proof of growth.
- Borrow credibility from third parties who wrote about you, and quote them in their own words.
Questions about the Facebook pitch deck
- How many slides are in the Facebook pitch deck?
- This version of the Facebook pitch deck has 26 slides.
- What's in the Facebook pitch deck?
- It explains what Thefacebook is and how profiles work, lists launch dates at each school, and sizes the college audience. Then it shows user demographics, site usage and growth, and ends with advertising options, targeting, rates and a contact.
- Did Facebook raise money with this deck?
- No. This is a 2004 media kit for advertisers, not a fundraising deck. Facebook's early funding, Peter Thiel's $500K in 2004, wasn't raised with it.
- How many users did Facebook have in 2004 according to the deck?
- The deck lists 70,000 students based on March 2004 statistics, with 65% visiting daily and 90 million page views a month.
- Can I download the Facebook pitch deck?
- Yes. The full Facebook media kit is free to download as a PDF on this page.
Get your deck reviewed the same way.
Comments on every slide, the words to change highlighted, and the 3 fixes that matter.
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