Alan pitch deck (2018)
Alan's Series A pitch deck is the investor deck, dated November 2017, behind the €23M round led by Index that closed in 2018. It pitches health insurance rebuilt as a simple app for French companies and freelancers. Founders study the Alan pitch deck because it shows a regulated, boring market made clear, and the public version hides revenue numbers while keeping the whole story.
- Company
- Alan
- Year
- 2018
- Round
- Series A
- Raised
- €23M
- Slides
- 42
Deck © Alan. Shared for learning, credited to alexanderjarvis.com.
What's in the Alan pitch deck
All 42 slides, in order.
Slide 1 · Cover
The Alan logo with the words Investor Deck, November 2017.
Slide 2 · We Are Alan
Health insurance made simple, for companies and self employed workers.
Slide 3 · Positioning
Alan is the first digital health insurer in Europe and the first independent insurer licensed in France since 1986.
Slide 4 · Why Series A
Three goals, which are to lead in France, open 2 new countries before 2020 and become a healthcare platform.
Slide 5 · Our Product
A section divider with the app on a phone and a laptop.
Slide 6 · Company Signup
Companies sign up online in 5 minutes by creating an account, adding company details, picking the employer share and signing the contract.
Slide 7 · Employee Signup
Employees also sign up in 5 minutes with an account, bank details and their social security number.
Slide 8 · Admin Tools
Employers invite staff in a few clicks and manage everything online with no paperwork, including a payroll integration with PayFit.
Slide 9 · Health Plan and Price
What the plan covers and the monthly price per person, from €50 for adults under 36 and €40 for children.
Slide 10 · Alan Card
A card that lets Alan pay the doctor or pharmacy directly, so members don't need to be paid back.
Slide 11 · Simple Reimbursement
Members snap a photo of a bill, and Alan is connected to the French health system for automatic refunds.
Slide 12 · Health Journal
A dashboard listing every doctor visit and pharmacy purchase, pitched as the start of a health management product.
Slide 13 · Customer Service
Screenshots of chat messages where customers thank the team for fast answers.
Slide 14 · User Love
Two tweets from users posting photos of their Alan welcome pack.
Slide 15 · Our Market
A section divider for the market.
Slide 16 · Health Market
Private health insurance in France is a €36bn market, 96% of people are covered, and more than 500 players offer little difference.
Slide 17 · Disability Upsell
Disability and death cover is an €11bn market sold mostly through companies, with 33 players above €100m in sales.
Slide 18 · Europe
The French license is enough to operate in other European countries, and Alan will pick its next markets by the end of 2017.
Slide 19 · Competitors
A competitive landscape slide whose content is blank in the public version.
Slide 20 · Key Metrics
A section divider for metrics and growth.
Slide 21 · Unit Economics
Revenue per member and gross margin for health and disability cover, with the numbers replaced by placeholders.
Slide 22 · Contracts Signed
A growth chart removed in the public version, with a note that most deals are signed in September and October.
Slide 23 · ARR Growth
A removed chart, with a note that 59% of the portfolio already signed for disability cover launched in July.
Slide 24 · Distribution
100% online direct sales to startups, about 3 million self employed people and about 12.5 million people at small and mid sized companies.
Slide 25 · Acquisition Channels
Most leads came from word of mouth with no sales team, plus a blog, the PayFit integration and a €3k Facebook test.
Slide 26 · Seasonality
Most companies must cancel old contracts before October 31, so Alan ran metro billboards, online ads and a sales push in September and October.
Slide 27 · ARR Targets
A removed chart of ARR goals for France, noting that marketing costs land a year before the revenue starts.
Slide 28 · Execution
A section divider titled It's all about execution.
Slide 29 · Proud Of
An insurance license in under 8 months with 8 people, and close to zero customer acquisition cost for the first 9 months.
Slide 30 · Capital Efficiency
ARR booked, total burn, public R&D funding and cash, all shown as placeholders.
Slide 31 · Team Overview
A team photo with serial founders, engineers from companies like Facebook and Square, and over 40 years of insurance experience.
Slide 32 · Founders
Bios of CEO Jean-Charles Samuelian and CTO Charles Gorintin.
Slide 33 · Engineering Team
Six engineers and their past roles.
Slide 34 · Insurance Team
Three insurance and finance leads with experience at large insurers and regulators.
Slide 35 · Design, Support, Growth
The design, customer support and growth hires, plus people joining soon.
Slide 36 · How We Work
Weekly product pushes, high transparency, no product managers and almost no meetings.
Slide 37 · Seed Round
A €12M seed round in 2016 with CNP, Partech and Power Corporation of Canada, plus business angels.
Slide 38 · Next Steps
A section divider for what comes next.
Slide 39 · 2017 Roadmap
A timeline with disability cover, a referral program, mobile apps and back office tools.
Slide 40 · Underwriting With Data
Alan wants to gather data to give better service, will not personalise pricing, and will personalise tools instead.
Slide 41 · Team Plan
A team growth chart until early 2020, blank in the public version.
Slide 42 · Vision
Alan is building the best and most complete healthcare platform in Europe.
What the Alan deck does well
- Slide 4 states why the company is raising in three plain goals before showing any product.
- Slides 6 and 7 prove the product is simple by counting the steps, with company and employee signup each done in 5 minutes.
- Slide 26 explains the market's odd seasonality up front, so an investor reads the flat months as normal and not as a warning sign.
What founders can learn from it
- Say what the round is for on one of the first slides, in a few short goals.
- If your pitch is simplicity, show it by counting steps or minutes instead of just saying the product is easy.
- Explain anything strange about your market, like seasonality or regulation, before an investor spots it and worries.
Questions about the Alan pitch deck
- How many slides are in the Alan pitch deck?
- The Alan Series A pitch deck has 42 slides.
- What's in the Alan pitch deck?
- It covers why Alan is raising, how companies and employees sign up, the health plan and card, the French and European market, metrics and distribution, the team, the 2016 seed round and the product roadmap.
- How much did Alan raise with this deck?
- Alan raised €23M in its Series A, led by Index Ventures, in 2018.
- Why are some numbers missing from the Alan pitch deck?
- The public version replaces key figures like ARR, margins and burn with placeholders, and some growth charts are blank. The structure and the rest of the content are intact.
- Can I download the Alan pitch deck?
- Yes. The full Alan pitch deck is available as a free PDF on this page.
Get your deck reviewed the same way.
Comments on every slide, the words to change highlighted, and the 3 fixes that matter.
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