PitchMagic

Spotify pitch deck (2012)

The Spotify pitch deck people look for is really an early recruiting deck. It was written in Swedish to hire the first engineers, leaked in 2012, and includes the first sketch of the app's interface. It was not made to raise money, but the Spotify pitch deck is still a rare look at how the product started.

Company
Spotify
Year
2012
Round
Recruiting deck
Type
Not a PDF

ⓘ This deck was made to recruit early employees, not to raise money. It's only available to view online, not as a PDF.

See it at techcrunch.comGet your own deck reviewed

Deck © Spotify. Shared for learning, credited to techcrunch.com.

What the Spotify deck does well

  • It shows the product as a rough sketch, with search, a library and playlists, which makes the idea easy to picture.
  • It explains the technical system behind the service, which is what engineers want to know before they join.
  • It is written for its audience, in Swedish, for the people in Sweden the team wanted to hire.

What founders can learn from it

  • Match the deck to the reader, because recruits and investors need different things.
  • A simple sketch of the main screen can explain a product faster than a paragraph.
  • Treat hiring as a pitch too, since early employees bet on the company much like investors do.

Questions about the Spotify pitch deck

Is there a Spotify pitch deck?
No Spotify fundraising deck is public. The deck shared as the Spotify pitch deck is an early recruiting deck made to hire employees.
Can I download the Spotify pitch deck?
It isn't available as a PDF. You can view it online through the April 2012 TechCrunch article that published it.
What's in the Spotify recruiting deck?
It includes the first sketch of the Spotify interface, with search, a library and playlists, plus slides on the technical system behind the service.
Why is the Spotify deck in Swedish?
It was made to recruit engineers in Sweden at a time when the whole team was Swedish.

Get your deck reviewed the same way.

Comments on every slide, the words to change highlighted, and the 3 fixes that matter.

Review my deck free

More pitch decks

See all pitch decks