PitchMagic

Shopify pitch deck (2015)

Shopify never made its early fundraising deck public. The closest thing to a Shopify pitch deck is the investor presentation Shopify posted itself for Q3 2015, a few months after its 2015 IPO. It is a public company deck, but it shows how Shopify explained its platform, its market and its growth to investors.

Company
Shopify
Year
2015
Round
Investor deck
Type
Not a PDF

ⓘ No startup-era Shopify pitch deck is public. The closest is its public-company investor deck, which Shopify posted itself.

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Deck © Shopify. Shared for learning, credited to slideshare.net.

What the Shopify deck does well

  • It opens with the first store on the platform, Snowdevil in 2004, so the story starts with a real merchant instead of a market chart.
  • It shows pricing plainly, with plans at $29, $79 and $179 a month.
  • It gives partners their own section and shows app developers, theme designers and agencies as part of why merchants stay.

What founders can learn from it

  • Start the story with one real customer before you show any market size.
  • Size the market in both merchants and dollars, as Shopify does with a global number and a smaller one for its core countries.
  • If other people build on your product, show it, because an ecosystem is a strong signal to investors.

Questions about the Shopify pitch deck

Is there a Shopify pitch deck?
No startup era Shopify pitch deck is public. What exists is Shopify's own investor deck from Q3 2015, posted after its IPO.
Can I download the Shopify pitch deck?
It isn't offered as a PDF here. You can view it on SlideShare, where Shopify's investor relations team posted it.
What's in the Shopify investor deck?
It starts with the first Shopify store, then covers the platform, pricing plans, market size, merchant stories, partners and marketing. The second half covers revenue, recurring revenue, sales volume on the platform and operating costs, then growth plans and the mission.
What year is the Shopify investor deck from?
It is from late 2015 and covers the third quarter of that year, after Shopify went public in 2015.

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